It’s no secret that we love logo designs that have a purpose and meaning built right into it. We spent hours and hours designing logo options and writing rationale.
Final Logo Design Rationale:
For the final concept, we explored how the symmetry and balance of the hexagon can be partitioned into two equal parts. The two halves beginning to merge together are a graphic simplification that articulates the dynamic of Telluscope, symbolic of one part “knowing” and one part “listening”. The beginning of a circle in the middle suggests the “starting point” which is symbolic of looking through a telescope to create a focused vision. It could also represent a degree symbol, the epitome of control, identifying Telluscope’s role in deliberately calculating degrees of innovation. The space in the middle also suggests the idea of “seeing what others can’t”.