Illustration Friday: Fierce
How is it that there are still advertising agencies who think they can work under the model of "safe" traditional advertising solutions? This culture of developing safe solutions is their modus operandi. Can they really survive and flourish in world of innovative interactive marketing? The company who is devoid of interactive strategy will not only find the barbarians banging at the gate, but they will soon be in the office lunchroom eating off their best paper plates. If nothing changes then nothing changes. The fierce barbarians will eventually vanquish the traditional "safe-mode" agency people.