Cahill Financial Advisors: Audience-Driven, Accessible Website Redesign

UX Benchmarking Research, Information Architecture Strategy, Content Strategy, UX/UI Design, Accessibility Compliance, Interaction Design, UI Style Guide Development

Overview

Cahill Financial Advisors needed a website redesign that would convey trust, clarity, and expertise while making it easy for prospective clients to understand the firm’s services. The existing site was text-heavy, lacked clear hierarchy, and didn’t align with modern accessibility or SEO best practices.

Our goal was to create a clean, approachable, and professional site optimized for a financial advisory audience—often older, time-conscious, and looking for quick, confidence-building information.

Design Approach

Audience-First Decisions
The design was led by the needs of Cahill’s clients, not just internal preferences. For wealth planning, trust and ease of use are critical, so we prioritized:

  • Clarity: Simple navigation, strong hierarchy, and legible typography.

  • Trust Signals: Consistent branding, professional photography, and clear service definitions.

  • Accessibility: Structured headings, and screen-reader-friendly layouts.

Homepage Strategy

  • Intro Block: Designed as a reusable CMS component to highlight mission and differentiators, supporting both SEO and accessibility.

  • Services Overview: Concise bullet points with refined gold accent icons for quick comprehension.

  • Trust Sections: “Why Choose Us” and FAQs for credibility before deeper engagement.

Visual & Modular System

  • Flexible, reusable content blocks across interior pages to allow future updates in the CMS without design rework.

  • Photography recommendations for more authentic, approachable visuals, with contingency for higher-resolution sourcing if needed.

Outcome

The approved designs were delivered to development with all reusable blocks and page patterns in place. The Cahill team can now update copy, images, and layouts independently, ensuring long-term flexibility without compromising the core design.

Relevance in My Portfolio

This project highlights my ability to:

  • Balance stakeholder requests with proven UX best practices for a specialized audience.

  • Create modular, CMS-friendly design systems that support both marketing and long-term scalability.

  • Integrate accessibility and SEO considerations into a cohesive, high-trust brand experience.

  • Navigate extended timelines and multiple revision rounds while keeping the design aligned with business and user goals.