A laptop screen displaying a digital illustration of various landmarks and symbols related to Brooklyn, New York, including the Brooklyn Bridge, a fountain, a church, historic buildings, street lamps, and transportation icons, arranged in a pattern.

Commission a Custom Repeat Pattern

A custom pattern becomes part of how people remember your brand. It shows up in your space, your packaging, your visuals, and your story — creating texture and personality that stock graphics never can.

Book a Pattern Planning Call

What This Is

Whether you’re refreshing your brand aesthetic, launching a new product, dressing a space with texture and story, or simply need a standout repeat pattern that feels like you — this is a custom surface pattern design service crafted just for you.

Each design is created as a seamless repeat pattern, meaning it can scale beautifully across packaging, wallpaper, textiles, interiors, and brand materials without visible edges or breaks.

This isn’t a stock pattern. This is:

✔️ Hand-drawn illustration
✔️ Built to repeat perfectly
✔️ Designed for your unique context

It’s art with purpose — ready for brand, digital, and print use.

Who This Is For

This service is a great fit for:

  • Boutique brands & product lines

  • Boutiques, makers & studios

  • Event venues & destination spaces

  • Interior designers & decor shops

  • Packaging and label design projects

  • Visual identities that need personality

What You Get

You are not just getting a pattern. You’re getting a custom illustrated surface system built specifically for your brand.

Each custom pattern commission includes:

  • Discovery + Pattern Planning Call
    We talk vision, vibe, references, icons, use cases, and color direction.

  • Sketch Planning & Layout Concepts
    Preliminary layout sketches showing composition and pattern rhythm.

  • Up to 10 Custom Illustrated Vignettes
    Original drawings created specifically for your pattern.

  • Seamless Repeat Construction
    Pattern tile created and tested for flawless repeat.

  • 1 Completed Colorway
    Thoughtful color application to bring your pattern to life.

  • File Prep + Export
    Delivered in your choice of high-quality file formats (AI/EPS/PDF/PNG/JPG), ready for print or digital.

  • Commercial Brand Usage License Included
    Allows brand and marketing use without confusion.

  • A decorative pillow with a pattern featuring various New York City landmarks and icons, including the Statue of Liberty, Brooklyn Bridge, and churches, on a light blue background.

    Savannah Storybook / Lowcountry Edition

  • Pink zippered pouch featuring teal line drawings of famous landmarks and symbols from various U.S. cities, including Chicago, Boston, and the Grand Canyon.

    Coast-to-Coast Pattern

  • A rectangular toiletry or makeup bag with a multicolored pattern of houses, animals, and outdoor scenes, featuring a blue strap attached to a gold clasp.

    Coastal Island / Daufuskie, SC Pattern

  • A decorative roll of paper featuring illustrations of landmarks and symbols from St. Augustine, Florida, including a lighthouse, historic buildings, a fort, a horse, a canon, and the words 'St. Augustine' in red text.

    St. Augustine, FL Pattern

  • Pair of pink flip-flops with green illustrations of buildings, landmarks, and signs, and black straps.

    Coast-to-Coast Pattern

  • Travel bag with Las Vegas-themed print featuring casinos, landmarks, and icons.

    Vintage Vegas Pattern

  • Pink bag with yellow illustrations of landmarks and symbols from Las Vegas, including the Welcome sign, casinos, and statues.

    Retro Roadtrip Pattern

  • Pair of pink espadrille shoes with gold cityscape print and woven jute soles.

    Coast-to-Coast Pattern

  • Green water bottle with gold tourist icons, such as the Las Vegas sign, Empire State Building, and Route 66 symbol, on a white background.

    Retro Roadtrip Pattern

  • A box of playing cards with house, animals, nature, and outdoor scene illustrations on the cards.

    Coastal Island / Daufuskie, SC Pattern

Perfect for brands, interiors, merchandise, packaging & visual identity.

Original hand-drawn pattern design tailored to your brand, product, or space — with clear usage, clean files, and professional delivery.

How It Works

Here’s exactly how a custom pattern commission works from start to finish.

Person working at a desk with a computer monitor, keyboard, and various office supplies.

Request Your Pattern Call

Tell me about your vision, references, and intended usage — then I’ll send a link to schedule our Pattern Planning Call. We start by understanding your brand and goals so the design reflects you.

Digital illustration of a coastal or island community scene with houses, boats, animals, and signs, suitable for sticker creation or a thematic project.

Creative Planning & Sketches

We align on concept, visual references, and scope. Initial sketches help you visualize direction early.

Laptop with a cityscape design related to Brooklyn, including landmarks, buildings, transportation, and icons.

Final Pattern Delivery

Delivered in print-ready and digital formats, fully tested for repeat, with usage terms that match your intended applications.

Usage & Licensing

Your pattern commission includes a commercial brand license — meaning you can use your pattern for:

✔ Website and digital backgrounds
✔ Marketing assets & collateral
✔ Print materials (packaging, signage, posters)
✔ In-space graphics and brand environments

Extended uses such as manufacturing products for resale, fabric, textiles, wallpaper lines, merchandise collections, and licensing to third parties are available as add-on usage licenses.

You will always be clear on rights before production begins.

Pricing Starting Points

  • Final pricing depends on the number of illustrated elements, the complexity of the pattern layout, and the level of detail required in the artwork. Patterns with more intricate vignettes, tighter repeat structures, or highly detailed illustration may require additional time beyond the base scope.

    This is the standard custom pattern commission and includes everything needed to create a fully custom, hand-drawn surface pattern built specifically for your brand.

    You receive:

    • Discovery and pattern planning call

    • Sketch planning and layout concepts

    • Up to 10 custom illustrated vignette elements

    • Seamless repeat construction

    • One completed colorway

    • Print-ready and digital file exports (AI, PDF, PNG, JPG)

    • A commercial brand usage license

    This license allows you to use the pattern for:

    • Website backgrounds and digital design

    • Social media and marketing graphics

    • Print collateral and signage

    • Packaging design (non-resale packaging)

    • In-space graphics and brand environments

    This option is perfect for brands, venues, interiors, and businesses who want a signature pattern as part of their visual identity.

  • Final pricing depends on the number of illustrated elements, pattern complexity, and the type of products the pattern will appear on. Because this artwork will be used on goods for resale, expanded usage rights and production considerations are factored into the final quote.

    This option includes everything in the standard commission, plus expanded usage rights for products and goods for sale.

    In addition to brand and marketing use, this license allows the pattern to be used for:

    • Merchandise and retail products

    • Fabric and textiles

    • Wallpaper

    • Product packaging for items sold to customers

    • Limited production runs

    This is ideal for makers, shops, interior designers, and brands planning to apply the pattern to physical goods or product lines.

    Because the artwork is being used to create items for resale, expanded usage rights are required.

  • Final pricing depends on illustration complexity, pattern detail, and the full transfer of intellectual property rights. Because ownership of the artwork is being transferred permanently, pricing reflects both the design work and the value of the intellectual property itself.

    This option transfers full ownership of the artwork to you.

    You receive:

    • All artwork and pattern files

    • Exclusive rights to use the pattern however you wish

    • No usage restrictions

    • The ability to manufacture, license, reproduce, or adapt the artwork indefinitely

    This is best suited for brands or companies who want complete control of the artwork as a long-term asset.

    Buyout pricing reflects the transfer of intellectual property rights in addition to the design work itself.

Frequently Asked Questions

Over time, I’ve found these are the questions people usually have before getting started. If you’re wondering about something else, just include it in your form submission.

  • I’ll review your details and follow up with next steps and a link to schedule your Pattern Planning Call.

    From there, you’ll receive a clear scope, timeline, and usage terms before any work begins.

  • That’s completely normal. The Pattern Planning Call is designed to help clarify your vision.

    We’ll talk through:

    • Where the pattern will be used

    • Visual references you like

    • Objects, icons, or themes to include

    • Color direction

    You don’t need a fully formed idea — just a starting point.

  • Most custom pattern commissions take 4–8 weeks from our initial planning call to final delivery.

    This timeline allows for:

    • Discovery and creative planning

    • Sketch development and review

    • Custom illustration work

    • Pattern assembly and testing

    • File preparation and final approvals

    Patterns with more detailed illustration, tighter repeat structures, or expanded usage needs may require additional time. You’ll always receive a clear timeline at the start of the project.

  • You’ll review initial sketch planning before illustration begins, and you’ll have an opportunity to provide one round of feedback on the direction.

    Because the process is collaborative and structured from the start, revisions are typically minimal and focused. Additional rounds of revision beyond the agreed scope can be added if needed.

  • You’ll receive a complete set of professional, ready-to-use files, including:

    • Editable vector artwork (.AI / .EPS)

    • Print-ready PDFs

    • High-resolution PNG and JPG files

    • A tested repeat tile ready for production

    Files are prepared for both print and digital use so you can confidently apply the pattern wherever you need it.

  • Yes. Your pattern will be designed with your brand palette or a new palette we define together during planning.

    One completed colorway is included, and additional colorways can be added as a separate cost if needed.

  • Yes — if you select either Extended Product Usage or Full Buyout / Ownership.

    • Extended Product Usage allows the pattern to be used on merchandise, fabric, wallpaper, packaging for products sold to customers, and other goods for resale.

    • Full Buyout / Ownership also allows unrestricted product use, since ownership of the artwork is transferred to you completely.

    The Brand & Marketing Usage option is designed for digital, marketing, print, and environmental brand applications ONLY and does not include use on products for resale.

  • With both Brand & Marketing Usage and Extended Product Usage, you are purchasing a license to use the pattern — not ownership of the artwork itself.

    What you can do depends on the usage option you select:

    • Brand & Marketing Usage allows the pattern to be used for digital, marketing, print, and environmental brand applications. It does not allow use on products for sale.

    • Extended Product Usage includes everything above and allows the pattern to be used on products and goods for resale.

    In both cases, the artwork cannot be resold, redistributed, or licensed to others.

    As the artist, I retain ownership of the artwork and the right to display the work in my portfolio, share it for promotional purposes, and retain authorship of the illustration.

    If you want to own the artwork completely with no restrictions, the Full Buyout / Ownership option transfers full rights of the artwork to you permanently.

  • No problem. You can upgrade your usage at any time.

    If you originally purchased Brand & Marketing Usage and later decide you’d like to apply the pattern to products for sale, you can upgrade to Extended Product Usage. You’ll simply pay the difference between the two usage options — there’s no need to recreate the artwork.

    If you later decide you’d prefer to fully own the artwork, you can also upgrade to the Full Buyout / Ownership option.

    This flexibility allows you to start with what you need now and expand your usage later if your plans change.

  • Each pattern includes up to 10 custom illustrated vignette elements. These can range from simple icons to more detailed drawings depending on your vision and needs.

    During the planning phase, we’ll define the right level of detail so the pattern works beautifully at repeat scale and in its intended applications.

  • Yes. Additional illustrated elements can be added to the project if needed. This may affect the final timeline and pricing depending on the level of detail and complexity.

  • Yes. One completed colorway is included. Additional colorways can be created if you need variations for different applications or seasons.

  • That’s completely fine. The Pattern Planning Call is designed to help you shape the concept. We’ll talk through where the pattern will be used, what feeling you want it to evoke, and build the visual direction together.

  • Yes. You’ll review sketch planning and layout concepts before the final illustration work begins. This ensures we’re aligned on direction early in the process.

  • Absolutely. Your pattern can be designed to align with your current brand identity, or we can develop a new visual direction that complements your space, products, or materials.

  • Yes. Your custom pattern is created specifically for you and will not be resold or reused for other clients.

  • Yes. The pattern is built as a seamless repeat and tested for scale, making it suitable for large applications such as wallpaper, murals, and environmental graphics.

  • Rush timelines may be possible depending on current workload. This can be discussed after your inquiry is reviewed.

Ready to create your custom pattern?

I take on a limited number of custom pattern commissions each month to keep the work thoughtful and highly detailed.

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.