Reimagining Senior Care Online

UX/UI Design, Information Architecture

Los Angeles Jewish Health (formerly Los Angeles Jewish Home) has served the senior community for over a century, growing into the largest single-source provider of comprehensive senior care in the Los Angeles region. With an expanding network of campuses, services, and programs, they needed a new website that reflected their evolving brand—one that balanced legacy with progress, and compassion with clinical excellence.

This redesign was more than a refresh—it was a cornerstone of LAJHealth’s rebranding and outreach strategy.

Design Approach

The goal was to create a contemporary, accessible, and emotionally warm digital experience that could serve a wide range of users—from prospective residents and family members to staff, donors, and regulators.

  • Accessibility & Legibility
    We prioritized clean, easy-to-read content layouts with thoughtful use of color for both visual appeal and ADA compliance.

  • Navigation & Organization
    A simplified global navigation was designed to guide diverse audiences intuitively through the site. We developed a color-coded system to distinguish major content sections and planned for accessible dropdowns, modals, and breadcrumb trails to support orientation.

  • Calls-to-Action
    Prominent, persistent CTAs were integrated throughout—from a “How Can We Help?” quick form near the hero to colorful buttons for service inquiries and contact options. This ensured action pathways were always visible and easy to access.

  • Programs & Services Experience
    For the “Our Services” section, we proposed a modular, tabbed layout that prevents overwhelming scroll and allows for scalable content organization. Icons and grid-based layouts improve content discoverability, while keeping pages light, clean, and ADA-friendly.

Impact & Relevance

This design laid the foundation for a far more user-centered digital experience. It addressed critical issues with the previous website—lack of clarity, heavy content, outdated visual style—and provided LAJH with a scalable system for future growth, including mobile-first design, expanded service offerings, and brand awareness initiatives.

By creating a flexible, accessible design system and organizing content with empathy for seniors and their families, the new website strengthens LAJH’s position as a trusted, inclusive leader in senior care.

In Collaboration with: Sunnybyte