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City of Southport, Indiana

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Background:

I worked as the independent Creative Director for the City of Southport, Indiana to produce the brand strategy, municipal graphic identity program which included the brand identity, tagline, badge, flag, seal, signage, website, illustration and collateral, online campaign video platform and city infrastructure improvement proposal.

Brand Concept: Community for Life

The original concept was to create an identity that reflected a utopian village neighborhood as a metaphor of “Community for Life” while being in the midst of the large city of Indianapolis. The “point of view” oval periscope became a prominent design element within the logo and website. Whatever the extended Southport cityscape becomes in the future, it could simply be a twist of the periscope to see another point of view within the landscape. The cityscape background, community foreground and accurate architecture illustrations needed to be effective in communicating important brand characteristics—utopian, inspiring, outstanding, revitalized, oasis and feels like home.