Optimizing the CICP See Yourself IN Website for Engagement and Conversion

UX/UI Responsive Web Design

The See Yourself IN initiative, led by the Central Indiana Corporate Partnership (CICP), was designed to connect young Hoosiers with career opportunities across five key industries: Agbioscience, Life Sciences, Advanced Manufacturing, Technology, and more. The website aimed to educate, engage, and convert Gen Z users—whether college-bound or pursuing vocational paths—by providing resources, career insights, and direct connections to relevant programs.

I was brought in to optimize the website experience, ensuring that the platform was highly visual, mobile-friendly, and action-driven to effectively guide users through their career exploration journey.

Marketing Goals

  • Awareness: Educate users about the mission of See Yourself IN and the career opportunities available in Indiana.

  • Consideration: Engage users through interactive content—videos, podcasts, blogs, and industry insights.

  • Conversion: Collect user information via an interest form to connect them with relevant CICP programs.

Functional Goals

  • Visual & Interactive Design: Ensure a “show, don’t tell” approach, incorporating diverse imagery, dynamic visuals, and embedded media (videos, podcasts, infographics).

  • Mobile-First Experience: Prioritize responsive design with features like swipe-friendly carousels and horizontal navigation for seamless mobile interaction.

  • Clear Navigation & CTA Placement: Simplify navigation and inter-page linking to drive engagement and increase form submissions.

Approach

I optimized the See Yourself IN website to improve user flow, engagement, and conversions through strategic enhancements:

Content Strategy & User Journey

Structured a clear path from awareness to action, refining key sections:

  • Facts & Figures – Interactive industry insights

  • Watch & Listen – Embedded videos & podcasts

  • Get Connected – Interest form for career programs

  • Resources – Blogs & guides for deeper exploration

Navigation & CTA Enhancements

Simplified the menu, improved inter-page linking, and optimized CTA placement to drive traffic and conversions.

Mobile-First & Accessibility

Ensured seamless mobile functionality, enhanced media players, and improved readability.

Conversion Optimization

Strategically placed CTAs to boost form submissions and tailored engagement paths for job seekers, educators, and employers.

Results

  • Increased Interest Form Submissions – More users connecting with career programs

  • Higher Engagement with Videos & Podcasts – Improved watch & listen rates

  • Enhanced Navigation & Mobile Experience – Lower bounce rates & smoother user flow

By refining content, navigation, and user engagement strategies, I helped transform See Yourself IN into a more effective, action-driven resource. Future optimizations will be guided by A/B testing and data insights.