The Hundred Wellness Center, Dubai


  • Creative Direction

  • Brand Strategy & Platform

  • Logo Design

  • Sitemap & Wireframes

  • Responsive Website Design

  • Social Media Design

  • Signage


The Hundred Wellness Center started life as a small Pilates studio when the founder decided she wanted to bring the method that changed her life – classical Pilates – from the U.S. to the UAE.


Over the years, it had outgrown it’s small studio and was getting ready to evolve into a complete lifestyle destination situated within a tranquil villa in the heart of Dubai. As they were beginning to offer all of the elements of wellness under one roof including Pilates, Yoga, super circuit classes, physiotherapy, holistic treatments, and a café, the founder needed to refresh the brand so that it would reflect a lifestyle brand instead of just a pilates brand before they opened the doors to the new location.


  • Established a strategic brand platform, design language, and brand standards.

  • Because the architecture of the new villa would showcase a modern statement along with bespoke furnishings and a vegetation wall, these ideas were incorporated into the brand platform and within all design deliverables.

  • The website was completely re-designed along with implementing a new strategy for a high-level, topical lifestyle and fitness blog and the methods to increase traffic, engagement and visits to the center.

  • The website needed to be fully responsive with a content marketing platform manageable system via Wordpress, complete with a blog and other features like online class signup.


  • The integrated MINDBODY Online booking software made it easier for clients to book pilates classes and wellness appointments anytime, thus helping to increase the client base to1,000-plus after the new location was opened.

  • The Hundred Wellness Center in Dubai won Sports Industry Award’s ‘Best Health and Fitness Facility in the UAE’ award and was ranked number 45 in Dubai’s top 100 small and medium enterprises. As a result, the founder and owner won the Emirates Woman of the Year award and was invited by the wife of the U.S. Vice President to give a special speech when Joe and Dr. Jill Biden visited the UAE in March 2016 to celebrate International Women’s Day.