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Political Bank

Visit Political Bank Website >


Deliverables:

  • Logo Design

  • Wireframes & Prototypes

  • Responsive Website Design

  • Dashboard Design

BACKGROUND

Political Bank offers a simple, interactive platform for candidates to raise money, rally supporters, and convey clearly their positions on issues.

Situation

In 2014, Adam Berry was working in the Indiana Governor’s Office. He was a Republican, but not necessarily a traditional Republican. He didn’t have the means to go online and find candidates or elected officials who were, for example, conservative on taxes and fiscal issues, moderate on environmental issues, but socially liberal. He needed a website to deliver clarity and ease in politics for both candidates and voters, all in one place.

Approach

  • Designed a logo that would convey a patriotic look for voters and candidates of all stripes.

  • Visualized a platform that could be used by both the voters and the candidates, allowing voters to quickly and easily understand where candidates stand on certain issues by using a filter system to find them along the political spectrum tool while also allowing candidates to effectively communicate their campaign to voters.

  • Building a campaign website is expensive in both dollars and time. The goal was design a site that allowed candidates and elected officials be able to sign up for PoliticalBank and have a fully functioning website in less than 10 minutes. The site was designed to allow them to recruit volunteers, convey their issues in ways that are searchable by voters, and even accept campaign donations.

Results

  • PoliticalBank provided a solution to two issues. First, it offered a simple, interactive platform for candidates to raise money, rally supporters, and convey clearly their positions on issues. Second, voters can register with the website to find and support elected officials who share their ideology or compare candidates vying for the same office.

  • PoliticalBank received 300% growth in traffic over the first three months alone.

  • Today, PoliticalBank has 95% of the candidates running in Indiana’s primary election on their website. It is up to the candidate to claim his or her profile, but voters can still use PoliticalBank to find out who is on the ballot.