UX Audit Services
Your website should work as hard as your organization does. Get a clear, honest evaluation from a solo practitioner with 20+ years of experience — delivered in plain language, with real next steps, in weeks not months.
WHEN TO GET A UX AUDIT
Does Any of This Sound Like Your Website?
A UX audit is useful at any stage, but it's especially valuable when:
You're getting traffic but not results — people are finding your site but not contacting you, signing up, donating, or taking the actions that matter.
Your site has grown organically over time — new pages, new programs, new teams — and now it feels patched together rather than intentional.
You're planning a redesign but aren't sure where to start or what to prioritize.
You need to make the case internally — documented findings and prioritized recommendations give leadership and stakeholders something concrete to act on.
You've just launched a redesign and want to validate it before doubling down on promotion.
You know something isn't working but can't put your finger on exactly what.
If you're not sure whether your project is a good fit, a discovery call is a good first step.
THE PROBLEM
It's Not a Redesign Problem. It's a Clarity Problem.
Most websites don't fail all at once. They drift. A page gets added here, a section gets reorganized there, a new program launches and finds a home wherever there's space. Over time the site stops reflecting how your audiences actually think and what they actually need — and starts reflecting how your organization is structured internally instead.
The result is a site where the right information exists, but users can't find it. Where the path to a key action is buried three clicks deep. Where different audiences — patients, prospective students, donors, visitors — are all landing on the same homepage with no clear direction for any of them.
Most teams don't see it happening because they're too close to it. And by the time someone flags it, the instinct is to jump straight to a full redesign — which is expensive, time-consuming, and often unnecessary.
A UX audit gives you an outside perspective, documented findings, and a clear path forward — without the cost or commitment of starting over.
What a UX Audit Actually Is
A structured, expert review of your website — evaluating how well it works for the people who use it, not just how it looks. The output is documented findings written in plain language, with prioritized recommendations tied to real user goals. Not a list of opinions. Not a redesign wish list. The strategic groundwork that tells you exactly where to focus before you spend a dollar on development or design.
Content Clarity
Is your most important information easy to find? Are you speaking your users' language or your organization's?
Here are some of the areas a UX audit covers:
Navigation & Flow
Can users get from landing on your site to taking a key action without getting lost or frustrated?
Desktop & Mobile
Does the experience hold up across devices, or does it break down on the screens your users actually use?
Calls-to-Action
Are your CTAs visible, clear, and placed where users are ready to act — or buried where no one will find them?
Content & Messaging
What I Evaluate
Every audit is tailored to your site and your goals, but these are the core areas I examine:
Content clarity, hierarchy, and user-focused messaging
Value propositions — are they clear and compelling
UX copy and whether it supports user tasks or creates confusion
Critical information that is buried or hard to find
Content strategy and messaging framework
Brand voice consistency across pages
Navigation & Information Architecture
Primary and secondary navigation structure and logic
Page flow and how users move through the site
Information architecture and page organization
Entry points and key user pathways
Pathway redesign opportunities
Mobile Experience & Accessibility
Desktop and mobile responsiveness
Touch target sizing and mobile usability
Color contrast and readability
Logical heading structure
Keyboard navigation and screen reader considerations
Accessibility and compliance standards
Findings & Recommendations
Immediate actions and quick wins
Strategic opportunities for improvement
Long-term vision for digital maturity
Calls to Action & Conversion
Visibility, placement, and clarity of CTAs
Actionable vs. passive CTA language
Forms, errors, and conversion barriers
Key conversion paths and where users drop off
Website Governance & Quality Standards
Consistency of patterns and components across the site
Quality and maintenance standards
Areas of technical or content debt
Visual Design & Brand
Visual hierarchy and layout clarity
Unenforced or inconsistent brand guidelines
Brand cohesion across pages
Readability, typography, and use of imagery
Competitive & Peer Benchmarking
Review of 2–5 peer and competitor sites
Identification of UX gaps and opportunities relative to your sector
Reference examples from outside your category for broader perspective
Context for where your site stands and where it could go
Find the Right UX Audit Package for Your Organization
Three tiers to match where you are and what you need — from a focused page review to a comprehensive site-wide assessment. Not sure which one is right for you? Purchase a UX Audit Discovery Call first — the fee applies toward whichever tier you choose.
COMPARE THE OPTIONS
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A focused UX review of your homepage, primary navigation, and up to 3 key interior pages — desktop and mobile. Ideal if you want fast, affordable clarity on what's not working before committing to anything larger.
What is reviewed:
Homepage
Primary navigation
Up to 3 key interior pages (confirmed at kickoff)
Applicable user flows related to those pages
Desktop and mobile views of all reviewed pages
What you'll receive:
Written audit summary (PDF)
Page-specific findings in a checklist format
Plain-language recommendations tied to each finding
Short list of immediate quick wins
Walkthrough call to review findings together
What is not included:
No annotated screenshots or visual markup
No review of pages outside the 3 selected
No site-wide findings summary or priority ranking
No competitive or peer benchmarking
No roadmap or future planning guidance
Best for teams who want a fast, honest read on a defined set of pages before deciding next steps.
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A detailed, visual UX review of your homepage, primary navigation, and up to 5 key interior pages — desktop and mobile — with annotated screenshots and a global findings summary.
What is reviewed:
Homepage
Primary navigation
Up to 5 key interior pages (confirmed at kickoff)
Applicable user flows related to those pages
Desktop and mobile views of all reviewed pages
What you'll receive:
Visual audit presentation (PDF) with annotated screenshots
Page and flow-specific findings with actionable recommendations
Priority callouts within individual findings (high, medium, low)
Short list of quick wins
Global summary of common desktop and mobile issues across all reviewed pages
Limited competitive benchmarking — annotated screenshots from 2–3 client-selected peer sites with brief pattern notes for context
Walkthrough call to review findings together
What is not included:
No review of pages outside the 5 selected
No site-wide priority ranking across the full site
No roadmap or future planning guidance
Best for teams who want documented, visual UX guidance for a defined set of pages without committing to a full redesign.
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A comprehensive UX assessment of your core page types, primary user flows, and site-wide patterns — with prioritized findings, competitive benchmarking, and a strategic implementation roadmap. Starts with a dedicated scoping call to confirm scope and investment before any work begins.
What is reviewed:
Homepage
Primary navigation
Up to 6 core page types (confirmed at scoping call) — including landing pages, content pages, program or service pages, and key conversion pages
Up to 4 primary user flows based on real user goals
Desktop and mobile views of all reviewed page types and flows
Repeating UX and UI patterns across the site
Major forms, downloads, and conversion paths tied to core flows
What you'll receive:
Comprehensive visual audit presentation (PDF) with annotated screenshots
Findings evaluated across pages and flows to identify root causes, not just surface issues
Clearly prioritized recommendations — high impact, structural, and deferrable
Prioritized quick wins list
Global summary of common desktop and mobile issues across all reviewed pages and flows
Comprehensive competitive benchmarking — annotated screenshots from 3–5 peer organizations plus reference examples from outside your category
Strategic implementation roadmap covering immediate fixes and near-term improvements
Long-term vision for digital maturity — broader recommendations for where the site and digital experience could evolve over time
Walkthrough call to review findings together
What is not included:
No exhaustive review of every page, PDF, or legacy section of the site
Best for organizations planning significant improvements or a future redesign who need a clear, prioritized understanding of what to fix, what to rethink, and how to move forward.
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Book a UX Audit Discovery Call for $200 — credited toward whichever tier you choose. We'll talk through your site, your goals, and your timeline, and I'll give you an honest recommendation before you commit to anything.
Real Work. Real Results.
Every audit is different — different organizations, different challenges, different goals. What stays consistent is the outcome: clarity on what to fix, confidence to move forward, and measurable impact on the metrics that matter.
Hancock Health
A full UX audit and benchmarking research initiative led to a full UX/UI redesign unifying 13 separate websites into one cohesive patient experience.
174% increase in average time on site
51% decrease in bounce rate
58% increase in pages viewed
See the Case Study →
Goodman Campbell Brain & Spine
A mid-level UX audit informed a full redesign repositioning an independent neurosurgery practice in a competitive healthcare market.
74% increase in contact form submissions
54% increase in organic keyword rankings
31% year-over-year increase in organic search traffic
See the Case Study →
Richard M. Fairbanks Foundation
A comprehensive UX audit covering content hierarchy, user flow mapping, navigation restructure, competitive benchmarking, and data visualization recommendations. The audit was so thoroughly documented that when the client needed to transition to a new implementation team, they were able to hand it off directly — no momentum lost, no work repeated.
See the Case Study →
Battle Creek Public Schools
A full UX audit followed by targeted component design gave the internal director the clarity and visual evidence needed to align stakeholders quickly — turning a stalled conversation into an approved, moving project.
See the Case Study →
What You Get When You Work With Me
When you hire Happy Monday Creative for a UX audit, you're working directly with me — Kimberly Coles — from the first conversation to the final deliverable. No account managers, no junior designers, no handoffs.
I've been doing this for over 20 years across healthcare, higher education, destination marketing, nonprofits, foundations, and municipal organizations. I've led UX strategy, designed the implementations that followed, and sat in the room when stakeholders needed to be convinced. That full-picture experience is what makes the audit useful — not just a list of findings, but a clear, prioritized path that accounts for how organizations actually make decisions and get work done.
I work fast, I write in plain language, and I don't disappear after delivery. If questions come up as your team digs into the findings, I'm available.
Frequently Asked Questions About Getting a UX Audit
Got questions? Here are the ones I hear most often
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Each engagement starts with a brief kickoff call to align on goals, pain points, and which pages or flows to prioritize. From there, entry-level audits are typically delivered within one week, mid-level audits within one to two weeks, and full audits within two to three weeks. Timeline starts once I have access to any background materials.
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In most cases the live site is all I need to review — no backend or CMS access required. If you have Google Analytics or any other analytics data you can share, that's helpful context for understanding where users are dropping off or spending time. A brand guide, audience documentation, competitive or peer references, content strategy, or any reasoning documents from a previous redesign are all worth sharing too. The more context you can provide upfront, the more focused and thorough the audit will be.
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Yes — that's a core part of how I work. Every finding is written in plain language with a clear explanation of why it matters and what to do about it. No designer jargon, no technical language your team has to decode.
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A UX audit is useful at any stage. Some clients come in knowing a redesign is on the horizon and want a clear, prioritized foundation before the work begins. Others just know something isn't working and want honest answers before committing to anything. The audit meets you where you are and tells you what you actually need.
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Every audit includes a walkthrough call where we go through the findings together so your team fully understands the recommendations and can ask questions. From there you'll have a clear, documented report you can share directly with stakeholders, your developer, or any internal team members involved in next steps. If you'd like me to stay involved for implementation, that can be scoped separately.
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Yes — and it's actually a smart time to do it. A fresh set of eyes right after launch often catches things that got missed in the push to go live.
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Book a discovery call. We'll talk through your site, your goals, and your timeline, and I'll tell you honestly which tier makes the most sense — or whether a custom scope is a better fit.
A Clearer, Stronger Website Starts With a UX Audit.
Choose the tier that fits your needs and get started today.