Why many pattern portfolios are filtered out before the work is truly seen—and what agencies actually evaluate.

A Creative Director’s UX-driven approach to pattern design, exploring real-world use, licensing, and how portfolios are reviewed in professional environments.

What started as a few destination sketches quickly grew into Chattanooga Junction — a place-based illustration system built around movement, structure, and the Tennessee River.

Many agencies bring in specialized UX/UI support when designing destination, tourism, and resort websites. I frequently partner with teams to help translate complex visitor content into intuitive, accessible, and engaging digital experiences.

An illustrated Charleston surface pattern inspired by historic architecture and coastal details. Designed as a modular visual system for branding, licensing, and print applications.

A system-based illustrated pattern capturing Daufuskie Island’s layered history, coastal character, and quietly confident visual identity — designed for destinations that don’t need to explain themselves.

A custom illustrated pattern inspired by St. Augustine, Florida—capturing historic landmarks and local character through a system-based design approach.

A place-based illustration system built to scale—because most towns don’t stop at just one building.

An illustrated pattern inspired by vintage Las Vegas signage—celebrating bold typography, visual confidence, and mid-century spectacle.

An illustrated look at Frankenmuth, the charming Bavarian-style Michigan town known for its covered bridge, chicken dinners, gnomes, pretzels, and the world’s largest Christmas store.

A Mid-Century inspired style for custom venue illustrations—soft lines, muted tones, and warm retro charm made for weddings, vacation rentals, and boutique properties.

What a UX audit actually looks like—and how the right process creates clarity, prioritization, and forward momentum without forcing a redesign.

An illustrated series celebrating the most iconic scenes, characters, and chaotic holiday moments from Christmas Vacation movie.

A hand-drawn love letter to Savannah — from Tybee Light to hot boiled peanuts, wrapped in vintage charm and Southern wit.

A watercolor celebration of the Mississippi Gulf Coast — from Biloxi’s lighthouses and casinos to Sharkheads, Ship Island, and all the coastal charm in between.

A hand-drawn love letter to Indianapolis — where tenderloins are bigger than your head, the clocks run on nostalgia, and every line tells a story.

A character-driven illustration + animation series turning agency dogs into full-fledged coworkers — complete with Zoom meetings, snack breaks, and brand opinions.

A custom illustrated map that brings city landmarks to life — designed for hospitality brands and property managers seeking licensed artwork to elevate the guest experience.

One landmark, six illustration styles — a creative experiment exploring how mood, technique, and storytelling shift with every artistic approach.

Vintage, noir-style casino illustrations filled with neon glow, grit, and stories hiding in every corner.